How to write a Blog Post

Article at a glance

  • Grab readers’ attention with a strong intro, understand your target audience, and brainstorm engaging topics to create compelling blog content.
  • Structure your writing with clear headings, sub-headings, bulletins, etc
  • Showcase your blog on a user-friendly platform with a catchy title, logo, and color scheme to stand out and attract readers.

Blogging is an essential part of achieving success in marketing which drives better results for your business. Many will tell you that creating blogs builds the foundation and is vital as a long term strategy to benefit your business. It helps to improve your Search Engine Optimisation (SEO) and content for your social media platforms. Creating various blogs can help boost how your website performs and provide exposure as your content will show up as relevant to a user’s search.

Search Engine Optimisation (SEO): helps you to improve the quantity and quality of traffic to your website, which allows it to rank highly in search engines

You could be thinking, I’ve never written blog content, so how do I do this?

It’s easy! Just follow this guide, and you’ll be producing compelling content that engages your viewers in no time.

1. Understand your Audience and Brainstorm Ideas

When starting to write content, the first thing to understand is your audience and what type of content they may want to read. At this stage, you can ask yourself questions such as: What do they want to read? Will they relate to the content? Or How can this benefit them?

Pinpointing your audience can be tricky, but creating a few buyer personas is one of the most valuable ways to do this. Buyer personas are highly beneficial in helping to target who your audience is and what their goals may be for your business.

Buyer Persona: is a fictional representation of your ideal buyer based on previous market research, current customers or assumptions


It is essential to brainstorm various topics if you are unsure about the direction you want to take with your blogs or your target audience.

2. Write an Introduction

Once you have chosen your topic, start writing an introduction. If you have multiple ideas from your brainstorming, choose one you feel more comfortable with or are passionate about writing. By selected a specific topic, you can determine your content’s direction and allow your writing to flow and keep the viewer engaged.

Your first couple of sentences should be attention-grabbing through jokes, interesting facts or questions. As many readers have an average attention span of 8 seconds, this statement enables them to read more and listen to what you say.

The remainder of your introduction should be informative and point your reader in the direction you want to take them. Provide them with the purpose of your writing and how it will address the problem.

3. Structure your Content

Structuring your writing is a helpful way in determining where you need to place your information and knowledge.

One way of organising your content is to create a header for each section and a descriptive sentence or paragraph outlining what you will be talking about in this subsection. By doing this, you can also reorganise where each section goes to create content that flows and makes sense.

4. Start Writing

Now that you have all of the boring stuff out of the way, you can start writing! As you have structured your writing, it is easier for you to register and generate new ideas.

Researching your topic is a must as you can gain more information about the idea and how your knowledge can influence others. Including interesting facts that the reader may not have known before deems your content as valuable and informative. Content writing that is considered helpful can lead to calls-to-action (CTAs) on your web page, such as sharing on social media platforms or downloading your content.

5. Perfect your Content

Lastly, the main component is to perfect your writing to allow the reader to understand your purpose easily. A great way to do this is by proofreading your content first thing in the morning, as you’ll have a fresh mind.

It is always good to reread it to ensure that your content flows together and links to one another. You never know if you’ve missed something important!

Grammarly is also an excellent tool in helping you correct grammar mistakes and sentence structures. They give you suggestions based on whether a word is overused, spelt incorrectly, or the sentence does not make sense. It is an exceptional tool for beginners who are not super confident in their writing and need just that little extra help!


Always make sure to proofread your content after writing as you can pick up on any grammar errors and correct anything that may not make sense

6. Upload to your Blog Domain

There are multiple ways to showcase your blogs!

One of the most popular ways to set up a blog is a Content Management System (CMS) which helps you create a website to manage and post your content! This could be a WordPress website or sites such as Wix or Linkedln.

Content Management System (CMS): software used to manage content from its creation through to publishing

Now, this could be the tricky part…

If you don’t already have a website running, you’ll need to register a brand new domain through website hosting services such as GoDaddy or Bluehost. From here, you’ll pick a domain name that you want your website to be named, and you’re ready to upload!

If you do have a website already, this step should be easy for you! All you need to do is create a subdomain easily accessible on your current website.

Other aspects to vamp up your blog

  • Blog’s theme or catchy title makes you stand out from the crowd!
  • A logo for your business that users will identify you with
  • Specific set of colours, fonts or headings that will compel the reader to learn more

Although these are the critical steps in creating content, there will be continual marketing strategies that you need to do to make leads and conversions. All you need to do now is learn the basic ins and outs of marketing!

Share your comments or feedback and let the Pinpoint Digital team know if you have queries to do with your digital marketing.

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