Most business owners don’t know their conversion rate.Or worse — they think they do, but it’s off. That means you’re flying blind. Spending on ads. Driving traffic.But is your site actually doing the job? Here’s how
Most business owners dream of the same things: to grow their business, make more money, enjoy more free time, attract great staff, and build something they are proud of. Yet despite having the same goals, some entrepreneurs get stuck while others seem to rise steadily to success. After building and selling a few businesses and
When a new client approaches us at Pinpoint Digital, they often ask, “How much should I spend on Google Ads?” While this might seem the most important thing to know initially, it’s not the best starting point if you’re serious about getting real results. Instead, a better, more powerful question is: “What conversion rate should
At Pinpoint Digital, we’ve been building websites for over five years. Traditionally, we used WordPress, like most agencies. But over the last few months, we’ve taken a bold step: switching to custom AI website development. And we haven’t looked back. In just a short period, we’ve launched 10 AI-powered websites, completely rethinking our process, delivery
Introduction: Turn Browser Searches Into Booked Appointments Attracting new customers in the competitive carpet cleaning world can feel like an endless uphill battle. When people need their carpets cleaned, they search Google first. If your website isn’t ranking on the first page, you’re invisible to potential customers actively ready to book your services. This is
Starting a trade or service business can be a rewarding endeavour, but it requires careful planning and strategic execution. Here are five crucial steps to help you establish a strong foundation and increase your chances of success: 1. Hone Your Expertise: One of the fundamental pillars of any trade or service business is expertise. Whether
As a responsible marketing agency for small businesses we are constantly looking for ways to save our customers money and increase their results. One thing we do on a weekly basis is talk business owners out of rebuilding a website: these are the reasons why: 1. Lack of Performance Tracking If you haven’t set up