Success Story
Partner: Meccanico Limited
Since: 2023
About Meccanico
Meccanico is a specialised syncronised jacking and load transfer company who are backed by engineers who can navigate technical lifting with precision. The highly experienced team use a custom-built, one-of-a-kind system capable of lifts over 6000 tonnes.
Problem
- Lack of Clear Branding: Meccanico needed a slogan that reflected their values and strengths, especially with the owner's Maori heritage in mind.
- Outdated Website: Their website was outdated and didn't effectively showcase their capabilities, leading to lower engagement.
- Low Visibility Online: They weren't ranking well on search engines, resulting in less website traffic and fewer leads.
Solution
- Cultural Slogan Creation: Pinpoint researched and developed the slogan "Pou Whirinaki," meaning "Pillar of Support" and "Dependable People," to align with Meccanico's values.
- Website Redesign: Pinpoint redesigned the website, creating an eye-catching video with timelapse, drone footage, and team shots to better represent the company.
- SEO Improvement: Pinpoint began optimizing the website for specific keywords, which led to an increase in website traffic after the new site launched.
Pinpoint Digital Helped Meccanico
Achieve:
- +15.79% increase in Search Engine Rankings in less than one month of website revamp.
- +73.33% increase in organic traffic.
- +100% increase in Click-Through-Rates.
“Nick and the team are so dedicated and committed to the betterment of our businesses that we fully trust their expertise. Their experts in the areas of Website design, SEO and Google analytics make it a one stop shop! Thanks team!”
– Malina Moore Meccanico Limited.
