Case Study

Squeegee Boys

Squeegee Boys is a locally owned and operated window cleaning and water blasting business based in North Auckland. Squeegee Boys has built a small but loyal customers base with a strong reputation for high quality cleaning and reliability.

The Project

Squeegee Boys came to Pinpoint with an issue of inconsistent work load and lack of performance from their existing website and Google Ads. We initially worked to vastly improve the structure and messaging of their website. We focussed on creating a cohesive feel to their site that fitted the ethos and friendly nature of the business owners. We also implemented quoting software that improved the conversion rates of site visits.

Our SEO team has been working diligently to improve the website ranking to significantly improve organic search traffic. We also reworked Squeegee Boys Google Ad account from an underperforming smart account to highly optimised campaigns. We have set up accurate tracking and through monthly management have improved lead generation by 300%.




increase in lead generation

Client Review

“Pinpoint Digital has worked with us on SEO, website optimisation, online quoting and digital marketing with fantastic results! Their communication is outstanding, monthly reports are an easy read and well explained, and we see improved outcomes monthly. They are creative with their approach and specific to our business. They have reduced our cost per lead and increased the quality of leads significantly. The Pinpoint Digital team is a very talented, kind and helpful group we feel fortunate to work with.”

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